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How to apologise so it lands

“Sorry you feel that way” has ended more conversations than it has repaired. The three parts of an apology that works.

5 min read

An apology that lands does something simpler and harder than saying sorry. It shows the other person you understand what it was like for them.

The three parts

  • Name what you did, without softening it.
  • Say how you think it affected them, and ask if you've got it right.
  • Say what you'll do differently, then do it.

Leave explanations until they've felt heard. Context matters, but offered too early it sounds like a defence.

A good apology is about their experience, not your intentions.

Small repairs, made quickly, keep small hurts from hardening into distance.

Keep going, out loud.

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